About Us

Welcome to Serene Baby™ — where softness meets science, and love meets purpose.

Serene Baby™ was born from the heart of a nurse and mother, searching for answers when nothing seemed to work. When my daughter Serene was born with severe allergies and sensitivities, even the softest clothes and swaddles caused discomfort. I was exhausted, overwhelmed, and heartbroken watching her struggle.

That’s when Serene Baby™ came to life.

Our signature product, the SnugHug™ Swaddle, is not just soft — it’s smart. Designed with silent, soft Velcro® that won’t startle your baby awake, and secure wings that are guaranteed to stay in place, SnugHug™ keeps even the wiggliest little ones safely and comfortably wrapped all night long. No breakouts. No startles. No noise. Just rest.

            But we don’t just make baby products.

We create solutions — for sensitive babies who need extra care and for mamas who deserve peace of mind. Today, Serene Baby™ supports families facing reflux, eczema, allergies, and the everyday overwhelm of new motherhood.

Coming soon: Our next innovation, LiftNest™, a reflux-relief lounger designed to support babies who can’t comfortably lay flat.

From our family to yours — we see you, we hear you, and we’re here to help.

Welcome to the Serene Baby™ family.