About Us

Serene Baby was born out of a deeply personal experience. After my daughter, Serene, was born with severe allergies and sensitivities to most fabrics, we discovered that bamboo and organic cotton were the only materials gentle enough for her skin.

Inspired by her, I created a baby clothing line focused on providing soft, breathable, and allergy-friendly fabrics for little ones. Our collection includes sleep wear and daily wear, but the heart of Serene Baby is the SnugHug swaddle. I designed it with one goal: to help babies sleep longer and better. As a mom, I know that when your baby sleeps well, the whole family benefits.

The SnugHug is made from 100% organic breathable cotton and guarantees that little ones stay comfortably secure without breaking free. The unique soft Velcro design does not make any noise so no startled dreams for your little one. It's easy to use, durable, and recommended by the Newborn Care Specialist Association.

Stay tuned for Serene Mama products, coming soon—because every mama deserves comfort too!